Pinterest – Another Social Network or the Next Facebook.
With all the social networks that are out there – Facebook, Twitter, Google+ to name the main ones. Out of seeminly no-where comes Pinterest (although I think the success of Instagram for mobile may have had an influence). This site has an impressive page-rank of seven according to Google. However, can ALL brands benefit from this social network. For example could an insurance company? Could a bank? Could a consultancy?
Are there going to be any tangible benefits? positive linkage? conversion? actionable customer insight? Is using this social network going to allow you to target your target market?
Continue reading Pinterest – Another Social Network or the Next Facebook
Sales Funnels – Optimise or die!
This has to the be the biggest bain of all web analysts lives? We are asked questions like where are people dropping out of, why don’t the funnel figures match the management information team’s figures? What is happening on the page to make people exit?
Do you know how to answer the questions? Do you know why web analytics funnels sometimes don’t agree with other sources of information?
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Ratings – 21st Century Word-of-Mouth
For a consultant word-of-mouth is an essential way to get new business. People obviously talk and its important that when discussing over a pint who is the best person for a job that your name gets mentioned. The adage that “you’re only as good as your last job” has never been truer in an increasinly price and skill competitive market. An analyst doesn’t just need to have the technical skills but, soft skills to handle management, third party suppliers, team members and most importantly finance so that your bills get paid.
If we apply this need of word-of-mouth endorsement to a business then where do you look? On the company’s site? So would you buy insurance from a company that says they are price concious, tailor the pricing policy against “x” number of variables or favour ex-forces, women or young drivers? Would you?
Continue reading Ratings – Do you know how important they are?
There aren’t many companies that I’m aware of that have dedicated resource that can implement and change web analytics tags whenever eCommerce department wants; whilst coordinating strategic web releases. This is a massive shame because sometimes its important to make amendments – for example checking a syntax error, spelling mistake or implementing dynamic page names. Perhaps in some cases it is important to remember that online measurement is still a growth industry. So what next?… Continue reading Google TagManager Goes Live