Data Rich but Information Poor

Data Rich Information Poor

Whatever you do creates data.  Be it a digital footprint, a card purchase, a sale registered on your loyalty card, walking through a store door, sending an email, registering for a newsletter/blog or even normal sales and invoice data.  However, from a companies perspective how many of these ‘data sources’ are utilised properly?

Continue reading Data Rich but Information Poor

Basic data skills are needed EVERYWHERE

Microsoft Excel 2010 LogoI’m a data geek – always have been and am likely to always be one.  I love to mess around with data.  See trends.  Get the insight.  See something in the data that others cant.  The other side of what I like is to make my life as easy as possible.  I use VBA extensively in my reports so that all I need to do is review the data and press a button.

Now this may seem pretty dull and boring to some of you but, let me tell you a story. Continue reading Basic data skills are needed EVERYWHERE