Bounce Rates – Understanding what it is telling you

Numberminds Bounce RateBounce rate is a key metric for anyone studying web analytics.  It allows you to understand what pages are causing people to leave your site.  Or is it?  If people come to your site to read a blog post and then leave does that necessarily mean that the website failed?  If the customer lands on a marketing landing page and then doesn’t engage further with the campaign (at that time) does that mean the website failed?

There is so much supposition in any metric that its key for any web analytics (or management information professional) to be able to explain and add context.

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Bad Customer Experience leads to visitors going

We love our customersWebsites are your retail outlets.  Imagine what the costs would be if you were to calculate the cost of a global reach with thousands of stores.  Your margins would be squeezed to wafer thin.  Consider your website as a shop that is the biggest as you can imagine.  You may add a product group which in the real world would mean a store extension.  All it means on a website is some more pages.

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