Google and Twitter merge forces to make tweets more discoverable

google-and-twitter-merge-forces-for-better-indexingDigital Trends (Trevor Mogg) on 5th February reporting that Google and Twitter have joined forces so that tweets are more discoverable in Google’s web search results.

Reportedly Google will provide an automatic feed to all public tweets the moment that they are written.  Previously Google had to crawl through tweets for content to index.

Continue reading Google and Twitter merge forces to make tweets more discoverable

Do you know your influencers when it comes to online conversion?

Shopping on your mobile phone - mcommerceI read an interesting piece on LinkedIn today.  Paul Blunden was talking about how mobile isn’t as effective as a conversion channel as people believe.

Now this got me to thinking.  If its not a “converter” then what is Mobile’s role as an influencer. Continue reading Do you know your influencers when it comes to online conversion?