eReceipts is something that interests us here at Numberminds. I personally am all for reducing the amount of paper in my wallet that isn’t cash.
However, if I’m giving them my personal email address, then what am I letting myself into? Will I be spammed with emails from that brand that I gave it to? Will they sell it to the highest bidder?
Will I actually get offers that are useful? Will it be personalised? How will they target me?
Looking at it from a business’ angle. Environmental benefits from less paper till receipts. Cost savings from ink and paper savings. Marketing opportunities galore?
Numberminds would love to hear your thoughts from:
- marketing strategy
- customer experience
- customer angle
Any assistance that you can give us in writing the blog post / whitepaper would be gratefully received.