Category Archives: Business Analytics

How much is your data worth?

People are giving out personal information very freely these days and it’s usually in respect of getting something back.  Think of it this way – how many loyalty cards do you carry?  Your store cards do you think you have them because you shop their often and this is an extension to their brand?  Do you have them because having a Harrods card is an aspirational thing and they value you personally that much? Continue reading How much is your data worth?

Is Self-Service Analytics really the way to go forward

Bernard MarrBusiness Analytics - Self Service has written a very interesting piece on Forbes.com.  He surmises that self service analytics (the act of giving analytics access to non analyst but business users – e.g. marketing managers) has it’s place but, should be as a back up or verification. Continue reading Is Self-Service Analytics really the way to go forward