Ratings – Do you know how important they are?

Ratings – 21st Century Word-of-Mouth


For a consultant word-of-mouth is an essential way to get new business.  People obviously talk and its important that when discussing over a pint who is the best person for a job that your name gets mentioned.  The adage that “you’re only as good as your last job” has never been truer in an increasinly price and skill competitive market.  An analyst doesn’t just need to have the technical skills but, soft skills to handle management, third party suppliers, team members and most importantly finance so that your bills get paid.

If we apply this need of word-of-mouth endorsement to a business then where do you look?  On the company’s site?  So would you buy insurance from a company that says they are price concious, tailor the pricing policy against “x” number of variables or favour ex-forces, women or young drivers?  Would you?

Continue reading Ratings – Do you know how important they are?

Google TagManager Goes Live

Tag Management

There aren’t many companies that I’m aware of that have dedicated resource that can implement and change web analytics tags whenever eCommerce department wants; whilst coordinating strategic web releases.  This is a massive shame because sometimes its important to make amendments – for example checking a syntax error, spelling mistake or implementing dynamic page names.  Perhaps in some cases it is important to remember that online measurement is still a growth industry.  So what next?… Continue reading Google TagManager Goes Live

Dashboards and Sparklines


Has anyone else been infuriated with the limitations of Excel in dashboard building?  Have you been tempted with solutions like Tableau and Xcelcius?  Well you wouldn’t be alone…  However, as most of my clients already have Microsoft Excel I have found that we have to work with what is available.  Recently, I can across Sparklines and almost feel invigorated with the new graphs and the scalability of said graphs. Continue reading Dashboards and Sparklines

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