Social Media – just not enough time

I was just looking through my Google Reader feeds and came across someone that has deactivated their Pinterest account.  OK, now is this something that they did because they had a bad experience?

No, it was simply because they had joined for a purpose – they were redesigning a room.  They wanted to share their ideas with their followers and receive feedback. Seems OK to me.  But because the project has ended does things justify leaving a social network?
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Balancing Bricks and Clicks


Are you a reader of the “Database Marketing” magazine?  Its a great read for all those people that are interested in databases, business intelligence, Database Marketing Magazine Logoanalysis and news.  In their January edition they published a letter from Guy Mucklow and it is something which resonates with me.  I’ve also been reading about all the well known stores that are shutting down because of the economic environment – HMV, Jessops, Comet, Blockbuster, Republic and only today Readers Digest (yes they are still around) have just filed for bankruptcy in New York.


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Is your business prepared for snow

Business doesn’t stop just because the weather makes travel awkward or impossible.  Clients still need servicing and work still needs to get done.  However, what can you do if your staff can’t get in?  To me this raises the question do they actually really need to be in?  So what if they are working from home in their dressing gown?  So what if they have the TV on in the corner?  Perhaps this is more conducive for a more efficient working environment.

So I ask businesses – what is stopping you?

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Do you know who has your data?

Do you know who has your data?

Whilst reading the latest Database Marketing magazine I came across a piece:  O2’s parent company – Telefonica – is planning to sell your mobile information to the highest bidder (or maybe any bidder).  Is this something to be concerned about as a consumer or is this the start of you thinking about who else has data on you and what are they doing with it?

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Microsoft Excel – HMRC CIS how to record payments and aid reporting

Microsoft Excel – HMRC CIS how to record payments and aid reporting

I have a number of clients that need me to speed up their administrative tasks.  Now this may seem rather dull to some consultants, who much prefer writing use cases and looking into data, however I find that showing people how things can be done easier (Business Process Improvement) is fantastically rewarding.

In the UK’s construction industry scheme we have a method of paying subcontractors and short term employees.  The way it works is that you have a sub-contractor (who has already registered himself with HMRC) and we take their UTR (unique tax reference) their national insurance and then deduct 20% or 30% from their pay.  This deduction gets sent to HMRC each month.  So in fact main contracts managers become little tax collectors.

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Pinterest – Another Social Network or the Next Facebook

Pinterest – Another Social Network or the Next Facebook.

With all the social networks that are out there – Facebook, Twitter, Google+ to name the main ones.  Out of seeminly no-where comes Pinterest (although I think the success of Instagram for mobile may have had an influence).  This site has an impressive page-rank of seven according to Google.  However, can ALL brands benefit from this social network.  For example could an insurance company?  Could a bank?  Could a consultancy?

Are there going to be any tangible benefits?  positive linkage? conversion? actionable customer insight? Is using this social network going to allow you to target your target market?

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Sales Funnels – Optimise or Die

Sales Funnels – Optimise or die!

This has to the be the biggest bain of all web analysts lives?  We are asked questions like where are people dropping out of, why don’t the funnel figures match the management information team’s figures? What is happening on the page to make people exit?

Do you know how to answer the questions?  Do you know why web analytics funnels sometimes don’t agree with other sources of information?

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Ratings – Do you know how important they are?

Ratings – 21st Century Word-of-Mouth


For a consultant word-of-mouth is an essential way to get new business.  People obviously talk and its important that when discussing over a pint who is the best person for a job that your name gets mentioned.  The adage that “you’re only as good as your last job” has never been truer in an increasinly price and skill competitive market.  An analyst doesn’t just need to have the technical skills but, soft skills to handle management, third party suppliers, team members and most importantly finance so that your bills get paid.

If we apply this need of word-of-mouth endorsement to a business then where do you look?  On the company’s site?  So would you buy insurance from a company that says they are price concious, tailor the pricing policy against “x” number of variables or favour ex-forces, women or young drivers?  Would you?

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Google TagManager Goes Live

Tag Management

There aren’t many companies that I’m aware of that have dedicated resource that can implement and change web analytics tags whenever eCommerce department wants; whilst coordinating strategic web releases.  This is a massive shame because sometimes its important to make amendments – for example checking a syntax error, spelling mistake or implementing dynamic page names.  Perhaps in some cases it is important to remember that online measurement is still a growth industry.  So what next?… Continue reading Google TagManager Goes Live

Dashboards and Sparklines


Has anyone else been infuriated with the limitations of Excel in dashboard building?  Have you been tempted with solutions like Tableau and Xcelcius?  Well you wouldn’t be alone…  However, as most of my clients already have Microsoft Excel I have found that we have to work with what is available.  Recently, I can across Sparklines and almost feel invigorated with the new graphs and the scalability of said graphs. Continue reading Dashboards and Sparklines

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