Tag Archives: A/B Testing

Monetate Summit 2016 – Customer Experience and Personalisation is key to success

Monetate Smarties

Last week I was lucky enough to attend the Monetate Summit in London.  This was a gathering of some amazing digital professionals and I learnt an awful lot from them.

Just sitting around the tables talking with other delegates was great to see how other people where handling personalisation and given my background how they were handling metrics. Continue reading Monetate Summit 2016 – Customer Experience and Personalisation is key to success

Testing Websites on Users

Web_Testing_MVT_AB_TESTINGRecently in the UK press there has been a lot mentioned about how websites are testing their users.  Facebook and an online dating site are the ones which received press via BBC News.   However, I am questioning why did it get press?  Websites are living breathing organisms in my mind.  Things are constantly changing to ensure better conversion rates, better engagement and ultimately more profit to the company.

 

Continue reading Testing Websites on Users