Tag Archives: Brand Value

How much is your data worth?

People are giving out personal information very freely these days and it’s usually in respect of getting something back.  Think of it this way – how many loyalty cards do you carry?  Your store cards do you think you have them because you shop their often and this is an extension to their brand?  Do you have them because having a Harrods card is an aspirational thing and they value you personally that much? Continue reading How much is your data worth?