Bernard Marr has written a very interesting piece on Forbes.com. He surmises that self service analytics (the act of giving analytics access to non analyst but business users – e.g. marketing managers) has it’s place but, should be as a back up or verification. Continue reading Is Self-Service Analytics really the way to go forward
I’ve been a web analyst for many years now and I’ve used so many tools to deliver insight to my clients. One of the commonalities between all the engagements and brands I’ve worked with is Microsoft Excel as the delivery of insight.
You always come across interesting things when you browse your blogs or the internet in general. Today’s ‘feature of the day’ for me is an article from “MarketWatch” who are talking about Google and Tableau (a leader in enterprise data visualiation) combining forces.
Now the article doesn’t list Google Analytics however, that doesn’t really matter because Tableau already has a Google Analytics plugin.