This is a question that I seem to be asked an awful lot. I am told that we have accountants for the numbers, analysts for the sales figures and web analysts for the websites but, where in the mix does the information come together? One single report? I don’t think so!
There is a massive interest in pushing information to stakeholders and to be honest this is not before time. Now there are a number of ways that this information can be distributed – tabular, dashboard, infographics, widgets, powerpoint, graphs and so on. Is your organisation looking to review is management information? How the reports are produced? The format? The delivery?
Do you know who has your data?
Whilst reading the latest Database Marketing magazine I came across a piece: O2’s parent company – Telefonica – is planning to sell your mobile information to the highest bidder (or maybe any bidder). Is this something to be concerned about as a consumer or is this the start of you thinking about who else has data on you and what are they doing with it?