Whatever you do creates data. Be it a digital footprint, a card purchase, a sale registered on your loyalty card, walking through a store door, sending an email, registering for a newsletter/blog or even normal sales and invoice data. However, from a companies perspective how many of these ‘data sources’ are utilised properly?
Continue reading Data Rich but Information Poor
Not sure how many of you read the Sunday Times but, there was a rather scary piece about how social media is now being looked at to determine risk in insurance. Its a stark warning that people need to be careful about what they post and talk about. Don’t have a Facebook, Twitter, Instagram, Google+ acccount? Well that may affect you negatively aswell.
Continue reading Social Media the wider impact
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