Tag Archives: Data

Data Rich but Information Poor

Data Rich Information Poor

Whatever you do creates data.  Be it a digital footprint, a card purchase, a sale registered on your loyalty card, walking through a store door, sending an email, registering for a newsletter/blog or even normal sales and invoice data.  However, from a companies perspective how many of these ‘data sources’ are utilised properly?

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Social Media the wider impact

Insurance_Meerkat_BlogNot sure how many of you read the Sunday Times but, there was a rather scary piece about how social media is now being looked at to determine risk in insurance.  Its a stark warning that people need to be careful about what they post and talk about.  Don’t have a Facebook, Twitter, Instagram, Google+ acccount?  Well that may affect you negatively aswell.

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