Nothing is more annoying to a web analyst than seeing the cart abandonment go up. Has the quality of traffic gone down? Are we targeting the wrong customer segment? Is the marketing in need to being adapted?
All these questions can not easily be answered but, what can be answered is understanding the real metric.
Continue reading Cart Abandonment – Are you looking at the right metric?
I’ve been a web analyst for many years now and I’ve used so many tools to deliver insight to my clients. One of the commonalities between all the engagements and brands I’ve worked with is Microsoft Excel as the delivery of insight.