Tag Archives: Metrics

Cart Abandonment – Are you looking at the right metric?

Cart Abandonment Lost ItemsNothing is more annoying to a web analyst than seeing the cart abandonment go up.  Has the quality of traffic gone down?  Are we targeting the wrong customer segment?  Is the marketing in need to being adapted?

All these questions can not easily be answered but, what can be answered is understanding the real metric.

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Sales Funnels – Optimise or Die

Sales Funnels – Optimise or die!

This has to the be the biggest bain of all web analysts lives?  We are asked questions like where are people dropping out of, why don’t the funnel figures match the management information team’s figures? What is happening on the page to make people exit?

Do you know how to answer the questions?  Do you know why web analytics funnels sometimes don’t agree with other sources of information?

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