Nothing is more annoying to a web analyst than seeing the cart abandonment go up. Has the quality of traffic gone down? Are we targeting the wrong customer segment? Is the marketing in need to being adapted?
All these questions can not easily be answered but, what can be answered is understanding the real metric.
Continue reading Cart Abandonment – Are you looking at the right metric?
I’ve been a web analyst for many years now and I’ve used so many tools to deliver insight to my clients. One of the commonalities between all the engagements and brands I’ve worked with is Microsoft Excel as the delivery of insight.
Continue reading Google Analytics Dashboard Magic
This is a question that I seem to be asked an awful lot. I am told that we have accountants for the numbers, analysts for the sales figures and web analysts for the websites but, where in the mix does the information come together? One single report? I don’t think so!
Continue reading Why Measure?
Sales Funnels – Optimise or die!
This has to the be the biggest bain of all web analysts lives? We are asked questions like where are people dropping out of, why don’t the funnel figures match the management information team’s figures? What is happening on the page to make people exit?
Do you know how to answer the questions? Do you know why web analytics funnels sometimes don’t agree with other sources of information?
Continue reading Sales Funnels – Optimise or Die