I read an interesting piece on LinkedIn today. Paul Blunden was talking about how mobile isn’t as effective as a conversion channel as people believe.
Now this got me to thinking. If its not a “converter” then what is Mobile’s role as an influencer. Continue reading Do you know your influencers when it comes to online conversion?
Do you know who has your data?
Whilst reading the latest Database Marketing magazine I came across a piece: O2’s parent company – Telefonica – is planning to sell your mobile information to the highest bidder (or maybe any bidder). Is this something to be concerned about as a consumer or is this the start of you thinking about who else has data on you and what are they doing with it?
Continue reading Do you know who has your data?
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