Numberminds has always strived to attain qualifications. We’re now proud to say that we have a IBM Digital Analytics Certified Business Analytics Consultant qualification.
Whilst attending the amazing IBM conference in Madrid at the back end of last year – where IBM where showing an amazing range of their technology stack and how they were taking ecommerce seriously.
I am sure many of you are aware that Coremetrics (as it was formally called) was bought by IBM back in 2010 and it has now been renamed IBM Digital Analytics. What was announced at the conference was that this is now just part of the ecommerce stack – now called Customer Experience Analytics.
Now you can re-play customer sessions using Tealeaf technology (which is now cloud based and no longer a local solution which required significant infrastructure investment).
You can also import your own data in order to complete the story. This could be telephony data, customer data or more.
Our skills lie in developing a data driven culture in an organisation and this is started by giving them a taste of knowledge.