Tag Archives: Re-Engagement

Cart Abandonment – Are you looking at the right metric?

Cart Abandonment Lost ItemsNothing is more annoying to a web analyst than seeing the cart abandonment go up.  Has the quality of traffic gone down?  Are we targeting the wrong customer segment?  Is the marketing in need to being adapted?

All these questions can not easily be answered but, what can be answered is understanding the real metric.

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