This is a question that I seem to be asked an awful lot. I am told that we have accountants for the numbers, analysts for the sales figures and web analysts for the websites but, where in the mix does the information come together? One single report? I don’t think so!
Pinterest – Another Social Network or the Next Facebook.
With all the social networks that are out there – Facebook, Twitter, Google+ to name the main ones. Out of seeminly no-where comes Pinterest (although I think the success of Instagram for mobile may have had an influence). This site has an impressive page-rank of seven according to Google. However, can ALL brands benefit from this social network. For example could an insurance company? Could a bank? Could a consultancy?
Are there going to be any tangible benefits? positive linkage? conversion? actionable customer insight? Is using this social network going to allow you to target your target market?