Ratings – 21st Century Word-of-Mouth
For a consultant word-of-mouth is an essential way to get new business. People obviously talk and its important that when discussing over a pint who is the best person for a job that your name gets mentioned. The adage that “you’re only as good as your last job” has never been truer in an increasinly price and skill competitive market. An analyst doesn’t just need to have the technical skills but, soft skills to handle management, third party suppliers, team members and most importantly finance so that your bills get paid.
If we apply this need of word-of-mouth endorsement to a business then where do you look? On the company’s site? So would you buy insurance from a company that says they are price concious, tailor the pricing policy against “x” number of variables or favour ex-forces, women or young drivers? Would you?